Cryptonia Poker

www.cryptonia.poker

Overview

Cryptonia Poker brings together the thrill of poker with the transparency and value of cryptocurrency in an online poker room that is based on blockchain technology.

Services Provided

• Logo Design
   • Construction
   • Logo Animation
• Brand Guide Design
• Website User Interface Design
• Social Media Marketing Campaign Design

Logo Design – Construction

Problem Statement

 

Upon my many interactions with founders of Cryptonia Poker, one thing we all agreed upon was that Logo must incorporate all four symbols from a Poker’s card deck ( i.e. Diamond, Club, Ace, Heart symbols respectively ).

The major task from a designer’s perspective was that we needed a unique Brandmark for Cryptonia Poker which must fulfil further conditions such as :

1. It needs to be ageless.
2. It should say what the brand is all about with a single look.
3. It should work well on both Print and Digital usage.

My Process

 

In retrospect, my usual design processes directly starts on my iPad. Where I use Procreate & Sketch App to build concepts. Now, Since in regards with problem statement of design this Logo needed to cover a large array of execution compatibilities. Therefore I decided to go old school and sketched out multiple possible concepts of design with paper and pencil.

Once we shortlisted few designs that worked well with problem statement. I decided not to stop the creative process and took the shortlisted designs to my iPad and refined them with better precision. Again, we had a round of shortlisting.

It was time to vectorise them. I fired up Adobe Illustrator at this point.

It was time to vectorise them. I fired up Adobe Illustrator at this point.

Logo Design – Animation

Story Boards