Product Design Leader with 15+ years of experience across SaaS, blockchain, and consumer platforms.
Proven track record in building brands, scaling products, and leading cross-functional teams globally.
Product
Design
UX Strategy, Interaction Design, Design Systems, User Research
Brand &
Identity
Visual Identity, Brand Strategy, Storytelling
Business &
Growth
Product Strategy, GTM Strategy, Growth Design
Preferred Tools & Knowledge Base
Work Experience
2005 – 2015
Professional Freelancing
Zebrogs Tech
Graphic Designer
2015 – 2020
Wish A Design
Managing Director
Founded multi-disciplinary agency. Scaled from college startup to managing IT services for a global clientele.
Ekata Social LLC
Senior Product Designer
Community & social tech. Designed end-to-end consumer platform and brand identity, boosting engagement.
Cryptonia Poker
Senior Product Designer
Led branding & front-end design for a blockchain based gambling platform, Reducing CAC & Improving retention.
Baza Foundation
Senior Product Designer
NPO & Community platform — UBI with Blockchain. Led the design for brand identity and full consumer product.
2020 – 2025
Livo
Design Head
Logistics & Product Transport. Redesigned brand, web & app with Danish team. Boosted sales impact.
Xeni
Lead Product Designer
White-label travel. Re-positioned identity. Designed end-to-end booking engine, XeniPay and Expedition Travel platforms.
2025 – Present
Roger N Reckon
Product Head & Advisor
Hardware ecosystem startup. Led brand identity, product design, service, sales & UX strategies. Now Advisor.
Notable Collaborations
